Event Design & Production
Branding, Production, Experiential Design
As lead graphic designer for Yext's Sales Kickoff, I developed the event's complete visual identity and partnered with a production company to bring that vision to life for 500+ guests. The result was a cohesive, high-energy experience spanning large-scale print and digital graphics, swag, wayfinding, motion design, branded slides, and production design.
Registration Wall Vinyl
Stage Graphics
Interview Session Set-up
Branded takeover of the Georgia Aquarium, Atlanta, for a private evening event
Modular System
To keep the identity both cohesive and adaptable, I developed a modular system for organising key visual elements, including the rocketship line art and event logos. This structure made the design easy to scale across any dimension, ensuring consistency across every branded asset — from nametags to large-format signage.
Motion Design
The branding extended into motion design, bringing the intricate rocketship line art to life in a simple yet captivating way for use across holding screens, hype videos, and more. Animated background gradients added depth to the visuals, while the brand typeface moved with energetic, dynamic treatments that matched the excitement of the event.
