Be the Answer
Brand Identity, Advertising, Events
A brand awareness campaign spanning TV commercials and paid social, built to humanise search in the era of AI. This campaign positioned Yext as the trusted partner helping brands surface accurate business information for customers — grounding a technical subject in everyday, relatable moments. Designed UI elements were woven into recognisable real-life scenes, making abstract technology feel tangible and human.
Paid Social Campaign
I designed a paid social campaign spanning retail, restaurants, finance, healthcare, and hospitality, pairing warm, candid photography with sleek, abstracted AI search elements to root abstract search moments in real, everyday life across industries. The visual language I developed extended beyond social, becoming a flexible design system applied to event assets and print ads. The result is a cohesive brand presence that scales seamlessly across formats and touchpoints.
Stairwell Banner for BrightonSEO Conference
Booth Design for BrightonSEO Conference
City Billboard
TV Commercial