Visibility Brief Podcast
Brand Identity, Marketing
I designed the key art and brand identity for The Visibility Brief, a podcast delivering executive perspectives on agentic marketing and AI search to CMOs and digital leaders, then scaled that identity across social, web, and motion for a cohesive brand presence. Additionally, I assisted in the art direction of the build-out of the video studio where episodes are recorded, translating the visual identity into physical space. The result: a podcast brand that feels intentional and consistent from screen to set.
Key Art Concepts
I researched and explored a range of visual metaphors to capture the show's core themes while positioning the podcast as a genuine thought-leader in the space. Each concept was tested for standout appeal, ensuring the final key art would be instantly distinguishable in a crowded app store landscape. The process balanced conceptual depth with visual impact, landing on imagery that's both intellectually resonant and immediately eye-catching.
Youtube Thumbnails
Podcast Key Art
Motion Treatment
I partnered with a design agency to bring the key art to life through a captivating video bumper, translating the static branding into motion. The animation centred on the magnifying glass imagery from the key art, paired with spotlight visuals that reinforced the show's high-production-value feel.
Social Clips
I extended the brand into social by designing a suite of branded clip templates that turned standout moments from the podcast's conversations into shareable, attention-grabbing marketing assets. This gave the show a consistent, recognisable presence across social feeds while amplifying its best content, and resulting in a 34.7% increase in social engagement rate.
Video Studio & Production
In collaboration with a cross-functional team — design agency, videographers, gaffer, and set designer — we built a video studio that felt cosy, welcoming, and authentic to the show's tone. I served as an on-set art director, aligning the physical space with the brand vision while directing talent through filming.